Start where the poster will hang
Measure the available space and identify any frame or holder. Check its visible opening as well as the size of the sheet it accepts. Confirm orientation and how the poster will be inserted or mounted.
Common sizes such as 11 by 17 inches or 24 by 36 inches are useful comparison points, but the actual display determines what fits. If the poster will be used outdoors, ask about a suitable material and mounting arrangement for that location.
Give it one clear reading path
Decide what someone should notice first, what detail they need next and what action is relevant. An event poster might lead with the event name and date. A directional poster needs an unambiguous destination and direction.
Keep background information short. If the layout depends on small text to explain the main point, reconsider the message before adding another graphic element.
Check the viewing conditions
- Distance: review the main message from the intended viewing position.
- Lighting: consider glare and reflections from both the print and any frame cover.
- Obstructions: allow for fixtures or other objects that may hide part of the display.
- Access: place detailed instructions or codes where a person can realistically read or use them.
A large-format file review should consider the artwork at its finished dimensions. Ask which image and file requirements apply rather than relying on a preview that has been reduced to screen size.
Proof the details that direct people
Check dates, times, venue names, arrows and contact information. Follow printed links or QR codes and confirm that the destination is current. If the poster advertises an offer, use its approved wording and terms.
Identify any border or content that must remain visible after framing or mounting. Ask what the proof demonstrates about the final material and appearance.
Include installation and replacement in the plan
Confirm who will put the poster up and any permission needed for the location. For signage-related work, mounting and exposure may require a different construction from a paper poster.
Set a plan to remove or replace dated information. A quote request should include the dimensions, quantity, intended location, material questions and handoff, so the finished piece can be evaluated against its actual purpose.