Begin with one job for the piece
Decide what the reader should learn or do. A flyer might introduce an event; a brochure might explain a service; a business card should make it easy to contact the right person. Give that purpose the clearest position on the page before adding decoration.
Keep the first version simple enough to assess. A headline, a short explanation, one useful image and a clear next step often provide a better starting point than several competing messages.
Use type as a hierarchy
Choose a distinct role for headings, body copy and supporting details. Check the smallest text at actual size, including captions, addresses and any information placed over an image. Screen zoom can hide a readability problem that becomes obvious on paper.
A typeface used in a logo does not have to carry the entire document. Pair it with body text that stays readable, and supply fonts or a correctly prepared PDF when the print specification requires them.
Let color and space support the message
An open layout can make the reading order easier to follow. It does not require faint type or large empty areas at the expense of useful information. Check contrast and make sure the piece remains understandable without relying on color alone.
Select stock and finish alongside the artwork. Coated and uncoated papers can give the same design a different appearance. If a particular color matters, provide its reference and discuss the proof needed to judge it on the proposed material.
Give a QR code a purpose
Explain what scanning will do: open an event page, view a menu or request information. Test the destination on a phone and test the printed code at its intended size. Keep a readable address or another contact route where appropriate.
Treat the destination as part of the print project. Someone should own the page and keep it useful after the pieces have been distributed.
Review a finished-size proof
Check reading order, image crop, folds, margins and contact details together. Ask a colleague who has not seen the design to identify the intended next step. Fix confusion before approving the print file.
For the production choices behind the artwork, see flyer printing and business cards. Send the size, quantity, artwork and intended use with your quote request.