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Blog - Business Print Articles

Guides on business cards, brochures, flyers, NCR forms, stationery, and essential marketing print materials for small businesses in Orange County.

Print Quality: Paper, Ink & Resolution

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Print Quality: Paper, Ink & Resolution - Forest Printing
Forest Printing Team
Forest Printing

Print quality depends on the interaction of the artwork, paper, ink or toner and production process. Check those parts together, using the intended size and a suitable proof, rather than judging the result from screen resolution alone.

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Digital Printing Technology Advances

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Digital Printing Technology Advances - Forest Printing
Forest Printing Team
Forest Printing

Digital printing technology affects how artwork reaches the press and how versions can be produced. Its value for a particular order depends on the files, quantity, material and finishing, not on a general promise of faster or better printing.

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Promotional Product Printing Guide

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Promotional Product Printing Guide - Forest Printing
Forest Printing Team
Forest Printing

Choose a promotional product around the person who will use it and the occasion when it will be given out. Establish the actual item, decoration method and quantity before treating a catalog example as an available production specification.

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Rush Printing: Meeting Tight Deadlines

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Rush Printing: Meeting Tight Deadlines - Forest Printing
Forest Printing Team
Forest Printing

A tight printing deadline leaves less room for unresolved artwork and specifications. Identify the required handover time, the person approving the proof and the choices that can be simplified if needed.

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Branded Stationery for Professionals

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Branded Stationery for Professionals - Forest Printing
Forest Printing Team
Forest Printing

Branded stationery can look consistent without using the same paper or layout for every item. Start with the shared logo, type and color references, then adapt each piece to its practical purpose.

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Real Estate Print Marketing

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Real Estate Print Marketing - Forest Printing
Forest Printing Team
Forest Printing

Real-estate print materials need accurate property details and a clear next step. Match the format to its use, whether someone reads it at an open house, receives it by mail or takes it away after a meeting.

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Restaurant Menu Design & Printing

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Restaurant Menu Design & Printing - Forest Printing
Forest Printing Team
Forest Printing

Menu design should help customers understand the food and prices without working to decode the page. Keep the content accurate, test readability in the dining space and choose a format the staff can keep current.

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Print Marketing ROI for Small Biz

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Print Marketing ROI for Small Biz - Forest Printing
Forest Printing Team
Forest Printing

Measure print marketing against its purpose and complete cost. A response, a sale and a profit are different outcomes; decide which you are tracking before the material is distributed.

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Digital or offset for a repeat order? Recheck these choices

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Digital or offset for a repeat order? Recheck these choices - Forest Printing
Forest Printing Team
Forest Printing

The print method that suited the last order may not be the best fit for the next one. A changed quantity, revised artwork or different stock can alter the available options even when the product has the same name.

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A practical plan for reducing waste in repeat print orders

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A practical plan for reducing waste in repeat print orders - Forest Printing
Forest Printing Team
Forest Printing

Repeat orders offer a useful place to review waste because there is an earlier job to learn from. Look at leftover copies, obsolete versions and avoidable reprints before replacing one material with another.

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